Although it may have already been there all along, I've begun to notice how some organizations are making a pitch for community empowerment. The promotion will often suggest that community members share, focus on common purpose, or at least understand and tolerate each others values and attitudes, to create a stronger community.
If you read the two articles on the communitarian transition to collectivism, you'd spot the advertising campaign the YMCA is currently using.
Did you realize that the Young Men's Christian Association was never really Christian? When it was started, they had a Christian exterior, but their roots were ecumenical and globalist from the start. John Mott, the Ys founder, was entangled with Freemasonry; the Rockefeller family; he was involved in the formation of the World Council of Churches (1948); and the early missionary movements - whose goal it was to gain entrance into foreign countries for the purpose of spreading democracy using Imperialism.
Mott favored equal rights, a tenet of Freemasonry, and was instrumental at putting women to work during World War I. Under President Wilson, Mott became general secretary of the National War Work Council . Although it may have been necessary to put women to work in certain areas of the country, it was the beginning of the breakdown of the family in the U.S..
Mott's first book, Strategic Points in the World's Conquest, reported this first international journey and established Mott as an ecumenical statesman. His evangelistic visits to Christian campus's emphasized dedication to Christ, personal purity and above all, missionary service.  Christian institutions were flooded with John D. Rockefeller's communist money to teach their liberal theology - the social gospel. The Rockefeller family and other powerful "change agents" fueled the missionary movement. It was an attempt of elites to manipulate honest men, and they weren't able to see through their plan of world conquest.
As you have seen through their ad campaign, the YMCA has continued its effort to socially engineer communities. They are assisting in furthering the communitarian plan to mold America into a collectivist society.
"And many shall follow their pernicious ways; by reason of whom the way of truth shall be evil spoken of. And through covetousness shall they with feigned words make merchandise of you: whose judgment now of a long time lingereth not, and their damnation slumbereth not." 2 Peter 2:2,3